Postcards from Khayelitsha: The heART of a Woman Project South Africa (thoawSA)
The Heart of a Woman Project (THOAW) is an initiative founded by Andrea Rees, a professional photographer of 11 years.
Mission: To provide education in photography, mobile technology and social media to women impacted by poverty.
- December 2012, Andrea visits Khayelitsha & eKhaya eKasi for the 1st time
- May 2013, Andrea competes in G Project with the ‘idea’
- Sep/Oct 2013, our 1st crowdfunding campaign
- November 2013, Andrea returns to eKhaya eKasi with 11 donated previously owned iPhones. Nov.15-29th, 2013, THOAW’s pilot workshop & program, Project South Africa #thoawSA was implemented.
- November 30, 2013 each participant received 200 postcards of one of their images to sell. The 1st 15 postcard packs sell out in 24 hours to supporters in Canada, USA & UK
- February 2014, participants receive earnings from postcard sales
- February 2014, Matador Network & Marie Claire Brazil publish interviews with project founder, Andrea Rees
- VadoVia, an iPad app provides Bronze Sponsorship
- February 2014, Nwabisa Ndongeni becomes Project Leader
- March 2014, we acquire our first retailer in Cape Town, The Backpack
- April 2014, we acquire our 1st retailer in USA, Art Aids Art
- April 2014, our 2nd crowdfunding campaign for Phase Two
- May 2014, Andrea to return to eKhaya eKasi
Photography is more than art; it is a voice, it is a creative outlet and it is a source of income for a group of women from a Cape Town township.
- The Big Issue South Africa (Cape Town, South Africa): Making Money From Cellphone Images
- Matador Network: Interview with Matador U Alumni Andrea Rees, creator of the ‘heART of a Woman’
- GroundUp: Postcards With a Social Edge
- Marie Claire Brazil: Mulheres-do-Mundo (Women of the World) The Heart of a Woman: fotógrafa cria projeto que usa fotos de celular para ajudar mulheres carentes na África
- wanderingiPhone: Mobile Photography Empowers 9 Women & Fights Poverty in South Africa
- Mobiography: Mobile Photography Empowers Women in South Africa and Fights Poverty
- The heART of a Woman Project: Project South Africa: Day 1 | Project South Africa: Days 2 to 6 | Project South Africa: Days 7 to 12